The book entitled "Business Management: A New Paradigm (Volume - 4)" is edited by Dr. B. Subha.
The content of the book is as follows:
- Group Dynamics in an Organization
- The Influence of Digital Media on Purchase Decisions of Consumers: Descriptive Research
- Impact of Employer Branding on Organization Commitment in IT Sector
- Mutual Funds: An Effective Tool for Retirement Planning
- Leading an Organization through Change and Leadership Elements