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Recent Trends in Management Research

Recent Trends in Management Research

₹ 612.00

Author(s): Prof., Dr. Prafulla A. Pawar, Dr. Rahul Khandelwal and Dr. Umesh Ramchandra Raut
ISBN: 978-93-93502-21-6
Language: English
Pages: 113
Publication Year: 2022
Binding: Paper Back


This book is a collection of five different management domain research chapters. The book is a conglomerate of various management and marketing research approaches. The book aims to deepen understanding of the recentĀ  research trends in the management domain, including organizational research, digital marketing research, brand relationship research, consumer buying behaviour research and customer loyalty research.