Recent Trends in Management Research
₹ 612.00
| Author(s) | : | Prof., Dr. Prafulla A. Pawar, Dr. Rahul Khandelwal and Dr. Umesh Ramchandra Raut |
|---|---|---|
| ISBN | : | 978-93-93502-21-6 |
| Language | : | English |
| Pages | : | 113 |
| Publication Year | : | 2022 |
| Binding | : | Paper Back |
| DOI | : | https://doi.org/10.22271/int.book.160 |
| Amazon | : |  |
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Description
This book is a collection of five different management domain research chapters. The book is a conglomerate of various management and marketing research approaches. The book aims to deepen understanding of the recent research trends in the management domain, including organizational research, digital marketing research, brand relationship research, consumer buying behaviour research and customer loyalty research.
