The book entitled "Advanced Trends in Commerce and Management (Volume - 8)" is edited by Dr. Anamika Tiwari and Dr. Pragyesh Nath Tripathi
The content of the book is as follows:
- The Impact of Artificial Intelligence on Enhancing in-Store Customer Experience in Retail Sector
- Corporate Wellness Programs
- The Role of Fintech in Transforming Financial Markets: Opportunities and Challenges
- Green Marketing and Sustainability
- Strategic Management of Technology
- Women-Led Tourism Enterprises: A Pathway to Sustainable Development in Himachal Pradesh
- Strategic Impact of Supply Chain Challenges on Customer Relationship Management and Organizational Performance: A Case Study of KMF
- Securing Nigeria’s financial future: an export diversification strategy for currency appreciation
- Financial Liberalization: An Overview