Abstract Background: The Covid-19, allegedly originates from Wuhan, China affects all human endeavours all over the world especially in areas such as, health, death, loss of jobs and revenues. The tourism industry was hard hit by the borders being closed locally and internationally. Aim: The paper analyses the way forward for the tourism sector to revive, survive and be sustained in order to create massive jobs and revenues loss that occurs as a result of the deadly pandemic. Method: The paper employs the desktop research. Moreover, the various stakeholders in the tourism sector were interacted with. The data was collected from 1 November, 2020 to 30 November, 2020. Results: The study reveals that Covid-19 pandemic affected lives both locally and internationally. No country is spared, whether rich or poor. In that regards, countries institute lockdown as a measure to curb and ameliorate the rate of novel coronavirus infection. Movement and migration of people were curtailed, cities were deserted, provincial travelling was banned, and various borders were closed. As a results, it affects the tourism industry in terms of loss of massive jobs and revenues, since the tourism sector depends heavily on the migration and movement of people. The paper therefore, identifies the way forward for the tourism sector to be revived is to ‘domesticate’, and go ‘glocalisation’ instead of globalisation. The tourism industry must also rebrand as well as repackage its messages to target the local market instead of the international tourist. Various cultures and local games which did not see the green light under the tourism sector before the global pandemic should be revived and rejuvenated. Seminars, conferences and training workshops should be held to educate the workers on Covid-19 protocols. More so, exhibitions and meetings should be held to create awareness among the locals about the new packaging of the tourism. This to some extend will revive and stabilise the jobs and revenues loss during the lockdown. Conclusion: Overall, the paper reveals that for the tourism sector to survive and prevent future job losses as well as revenues to the individuals and the state, domestication and glocalisation of the tourism industry is the way forward instead of globalisation.