The young generation plays an important role in extension and rural advisory services. It has to solve many of the current global issues and will face new ones. To rise to the challenge, young professionals working in extension and rural advisory services should be paid greater attention, provided an opportunity to share their experiences, voice their concerns and communicate the challenges and opportunities for youth in extension. This chapter discusses about the challenges faced by youth, suggestions for the youth empowerment in agriculture. Manage has come with the programme named Attracting and Retaining Youth in Agriculture to involve rural youth in agriculture. A little brief about the programme implementation has been discussed.