Only when the aims justify the means is agriculture implemented in a sustainable manner. It also comprises enhancing the agricultural industry's capacity to increase production and maximize profits through the newly popular extension services. Concern for the needs of future generations extends beyond only safe production. The WTO asserts that farmers at all levels must switch from production and selling on the domestic market to producer and seller on the larger market scene in order to maximize the returns on their investments. FAO estimate that 32% of all food produced globally was lost in 2009 owing to a lack of post-harvest procedures among other reasons (Lipinski, B. et al. 2013). The loss of food grains was also expected to cost India's GDP 13% yearly (Manipadma Jena, 2013). The number of middlemen has also raised consumer prices and decreased the return on the farmer's investment. However, the Market Led Extension approach can lessen this loss by giving enough information through market SWOT analysis, creating links between the market and agro processing, engaging in direct marketing, and building capacity for improved production and post-harvest operations, including proper handling, grading, standardizing, value addition, packaging, as well as storage and transport systems. Market-led extension helps farmers increase the quality of their agricultural output, increase the value and marketability of their products, and increase their income. This article discusses the advantages and drawbacks of market-led extension in the context of a scenario from the twenty-first century in an effort to improve the capacity of farmers and stakeholders of extension functionaries as well as to promote policies for comprehensive sustainable agricultural development.