Marketing is an important aspect of business, the process through which economy is integrated into society to serve human needs. Studies have shown that the high failure rate of business start-ups, especially among women, is probably related to a lack of understanding of marketing discipline. Marketing is perceived to be irrelevant and too costly, either financially or in terms of time. It is considered to be a cost rather than an investment. The present paper highlights the current marketing practices of Muslim women entrepreneurs involved in manufacturing in the city of Mumbai. It discusses the specific constraints faced by them in increasing the sale of their products which is interplay of social, cultural and economic factors. Strategies that would enhance their access to the market have been proposed.