With its funnel approach the given study delves upon the concepts of Marketing, Marketing Mix, Promotional Mix, and Promotional Tools with reference to promotion of regional cuisine in India. It explores the relationship between Promotion, Brand-building, Market-reach and Profitability. It further probes the impact of Promotional Mix and Integrated Marketing Communication on Consumer Buying Behaviour. The study also assimilates and analyses the application of different forms of Digital Marketing as a means of transforming promotion and appeal to a wider market by overcoming the boundaries of time and distance. It entails the uses and explores advantages that may be leveraged by the use of electronic media to complement and supplement traditional promotional practices. It also maps regional cuisine with suitable promotional tools. It matches potential target customers with promotional strategies with the objective to create awareness, sale and satisfaction so as to grow the existing market. In summation it leads to growth in popularity of regional cuisine as a unique offering.