Indian blanket flower and its related species are the wild flowers and native to much of the US. Cultivated varieties are widely available from growers and seed companies. Many cultivars have been bred for ornamental use. The inflorescence is attractive with wide range of colours like red, yellow, red tipped yellow and scarlet. Single to double flowers are produced profusely on long thin stems measuring about 5-7 cm. It typically blooms from February to December. There are many known species out of which Gaillardia pulchella Foug, is the most widely known and cultivated. It is also referred to as fire wheel.