The whole world is in the clutches of Coronavirus. Due to its massive propagation, the World Health Organisation (WHO) has declared it as a pandemic. The outbreak of the virus will definitely have a few unalterable impacts on human beings physically, mentally and psychologically. One of the many behavioural aspects of humans is the buying behaviour, which is intricately interrelated to the other two aspects i.e. physical and mental, has been impacted drastically during the Covid-19 pandemic. Every consumer possesses certain specific purchasing behaviour in their everyday life which depends on various motivations in general, however the critical, unexpected, unusual and unpredictable situations might push purchasing behaviours into different directions with few aspects of behaviour being irrevocable. This pandemic has brought the life to a standstill where malls are closed, markets are wearing a deserted look and humans are locked inside their habitats. Nobody wants to take any risk by getting infected and losing their life. The public health measures such as social distancing and lockdown which were imposed by the government to contain the spread of this virus has resulted in economic instability and change in market dynamics. In every market, consumer is the driving force, and undoubtably consumers are experiencing a transformation in behaviour. Thus, this chapter is intended to analyse the impact and repercussions of the current Covid-19 pandemic on attitude and buying behaviour of an average Indian consumer during and after the pandemic by weaving through the maze of literature available about consumer behaviour. This chapter also tries to understand the factors which might have made the consumer more cautious, and sentiments which have changed the needs of a consumer while purchasing during this crisis.