Strategic management is a management approach that involves developing and implementing plans to help an organization achieve its goals. It's based on the idea that businesses are not all the same, and it involves identifying opportunities and threats in the market, industry, and outside world. It also involves assessing the strengths and weaknesses of the business. Essentials of strategic management provide a more manageable level of coverage of the strategic management process. It includes the development of a vision, a mission, and objectives; strategy development and selection; and strategy implementation, control, and evaluation.