Fertilizer management is the most important agro-technique, which controls development, yield and quality of a crop. Fertilizer use efficiency is only 50 per cent in conventional practice of soil application. Location specific fertilizer management practices are essential for increasing fertilizer use efficiency for optimizing the fertilizer input and maximizing the productivity. Though a new concept in India, it has potential for more accurate and timely crop nutrition leading to increased yields, enhanced quality and early crop maturity. The physical, chemical and biological properties in the soil rhizosphere will provide insights into the mechanism which is responsible for better yielding behavior of commercial in flowers