The business of incorporating nutrients into the food crops is nothing but Biofortification, which offers viable, sustainable and far-reaching plan for conveying micronutrients to rurals in developing countries as more than half of the global population is affected with deficiencies of vitamin A, zinc and iron. Both conventional plant breeding and biotechnological aspects like transgenic are being employed for adding the high level of micronutrients to the crops; various plant varieties developed conventionally are providing micronutrients to the needy and many other varieties including transgenic are going to release in upcoming years. Various reports and scientific studies have shown that biofortification is a practical approach without affecting the agronomic potential to tackle the hidden hunger. In addition to this, cost-utility analysis too supports biofortification as an efficient tool in fighting with hidden hunger. The major challenge is to make varieties popular among the farmers and to attract the target consumers to welcome biofortified crops. This can be made possible by strengthening the seed network, establishing the market and production of innovative biofortified products.