Marketing is the most important stage for proving remuneration to agricultural produce. A number of middlemen in agricultural markets reduce the farmer’s share in consumer prices. There are two ways of selling agricultural produce in the market. Direct marketing and another is indirect marketing. Both types of marketing have their own advantages and disadvantages. However, in the current competitive age, a lesser number of middlemen are expected to increase their share of profit in the sale of agricultural produce. In this, number of direct marketing methods as U pick, roadside sale, agro tourism, e commerce etc. are discussed and their benefits are suggested. Important direct marketing markets in India are also presented to show the advantageous position of direct marketing in India.