In this chapter, you will learn how to recognize any type of negotiation, simply and effectively. The aim is to help you choose the right negotiation approach through the Four-Type Negotiation Matrix. First things first, your negotiation strategy needs a strategy. In the next paragraphs, a comprehensive theoretical background addresses the matrix and reveals its fundamentals. Then, you will learn how to choose the right strategy for any type of negotiation, through 40 classification examples. At the end of this chapter, you will gain a new perspective on the negotiation process and will be more prepared to select the right strategy and ultimately reach better negotiation deals.