Augmented Reality (AR) and Virtual Reality (VR) are immersive technologies that have gained significant attention in recent years due to their potential to transform various industries. AR enhances the real-world environment by overlaying digital information, such as images, videos, or 3D models, onto the user's view through devices like smartphones or AR glasses. On the other hand, VR creates an entirely immersive digital environment that users can interact with using headsets, blocking out the real world entirely. Both AR and VR have numerous applications across diverse fields. In entertainment and gaming, VR provides users with fully immersive experiences, transporting them to virtual worlds to interact with objects and other users. AR, on the other hand, enhances real-world experiences by adding digital elements, such as Pokémon Go, which overlays virtual creatures onto the physical environment. AR and VR offer immersive simulations and interactive learning experiences in education and training. For example, medical students can practice surgical procedures in a virtual environment, while AR can overlay educational content onto textbooks, enhancing understanding. AR and VR technologies are revolutionizing tasks and team collaboration in the workplace. VR can facilitate virtual meetings and training sessions, enabling remote teams to interact as if they were in the same room. AR devices can provide real-time guidance and information to workers in manufacturing and maintenance, improving efficiency and reducing errors. Moreover, AR and VR are making waves in marketing and retail, allowing customers to visualize products in their environment before purchasing. Virtual showrooms and try-before-you-buy experiences are becoming increasingly popular, providing consumers with more engaging shopping experiences. Despite their potential, AR and VR still face challenges such as hardware limitations, content development costs, and concerns about privacy and security. However, with ongoing technological advancements and increasing adoption across industries, AR and VR are poised to continue shaping how we interact with the world around us.