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Production Promotion Strategies and Marketing Skills Food Marketing through Digital Modes


Dr. Raksha
Pages: 83-98
ISBN: 978-93-5834-062-4


Textbook of Food Processing and Preservation (Volume -1)

Textbook of Food Processing and Preservation
(Volume - 1)

Abstract

A good and healthy food is the very base of healthy mind and body. The developments in food science and technologies, this stream has changed a lot. Various techniques came into use regarding food products development, processing, marketing and preservation. If we see critically, food marketing has changed a lot from the beginning. This change is from all sides, packaging, labelling, branding, materials used and channels used for promotion of the sale of the food products. The food forms and types also changed while marketing the processed and/or raw food. This paper will focus on the digital marketing of the food products.

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