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Agriculture Marketing


Shubhda Pandey, Anamika Tiwari
Pages: 01-22
ISBN: 978-93-5834-427-1


Advanced Trends in Commerce and Management (Volume -1)

Advanced Trends in Commerce and Management
(Volume - 1)

Abstract

Agriculture marketing is a series of interconnected activities involving planning production, growing and harvesting, grading, packing, transport, storage, agro and food processing distribution and sales It can be best defined as series of services involved in moving a product from the point of manufacturing to the point of consumption. Classification and standardization is a marketing function that facilitates product mobility. grading is of many types. Grading makes it easy to market, by size, color, attributes and other categories of the product are known to both parties, and there is no need for the seller to guarantee the quality of the product Storage is an important marketing function, which includes holding and storing goods from the time they are made until they are needed for use. Storage involves many risks. Processing is an important marketing function in modern marketing of agricultural products. Buying and selling is the most important activity in the marketing process. Financial marketing work involves spending money to meet the financial needs of agencies that perform a variety of marketing activities.

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