Overview

Chief Editor: Anamika Tiwari

Explores cutting-edge topics such as AI, big data, and innovation in consumer behavior.
Features interdisciplinary perspectives in agriculture marketing, HR, and organizational structures.
Serves as a valuable academic reference for students, researchers, and practitioners in business and management

About this book

Advanced Trends in Commerce and Management (Volume - 1), edited by Dr. Anamika Tiwari, offers a rich compendium of contemporary research exploring dynamic developments in business disciplines. Covering a diverse range of topics—from agricultural marketing and AI applications in commerce to brand innovation impacts and big data in tourism—the volume blends theoretical insights with practical implications. Contributions from experienced scholars and emerging researchers create a multidimensional view of the evolving landscape of commerce, management strategies, and digital transformation.