Automobile industries that are moving more and more toward globalisation and a perfect market place describe a work environment that is international from the start. At the moment, the industry has to deal with tough competition, fast technological change and obsolescence, high costs for research and development, and keeping good people. Some organisations that are focused on strategy are looking at growth beyond competition, figuring out how to grow in a way that will keep them in the lead in a world where market forces are always changing. So, they have to think about how to improve operational excellence through product innovation in order to make long-term growth projections. EVA seems to be the way that this self-propelled growth model works. The companies have to make sure that the operational and tactical levels are in line with the strategic level, so that customer satisfaction shows up in higher sales and sales officers focus on selling the more valuable products or services of those companies instead of just meeting targets.