Advanced Trends in Commerce and Management (Volume - 2), edited by Dr. Anamika Tiwari, presents eight scholarly chapters exploring contemporary developments across the fields of commerce, management, and economics. This volume delves into critical areas such as intellectual property rights, corporate social responsibility, hospitality management, digital transformation, economic value-added in automotive industries, and agile organizational models in a VUCA world. Additional chapters examine the influence of HR practices on job satisfaction in service industries and environmental initiatives within India's financial sector. Drawing from both academic theory and practical insights, the book provides a holistic understanding of modern commercial and management practices. With contributions from experts across India, the volume serves as a valuable resource for students, faculty, researchers, entrepreneurs, and policymakers aiming to navigate the dynamic global business environment.