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Corporate Wellness Programs


Priya Saha
Pages: 19-42
ISBN: 978-93-5834-219-2


Advanced Trends in Commerce and Management (Volume -8)

Advanced Trends in Commerce and Management
(Volume - 8)

Abstract

The Chapter is about the contemporary Corporate Wellness Program (CWP) business strategy. It is a strategic professional effort to maintain a healthy physical, mental, emotional, occupational, and spiritual environment at the workplace. The chapter is about the scope and evolution of CWP. It deals with the multidimensional data-driven framework between the employee and organisational goals. This describes the model's delivery formats and the types of CWP. It is in line with the changes in the business environment caused by the pandemic. It discusses the core wellness areas and explains fitness, nutrition, stress management, disease prevention, emotional health, and spiritual care towards individualised paths driven by technology and employee preference. It deals with the quantifiable effects on corporate performance. The digital transformation in wellness delivery will also include AI-enabled burnout detection, fit wearables integration, and virtual visits to telehealth services. The legal and ethical issues claiming for HIPAA, GINA, and ADA implications and worries on data privacy and consent are scrutinised. The chapter ends with the implementation challenges and strategic framework for effective CWP design.

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© Integrated Publications.
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