Overview

Editor(s): Dr. Anamika Tiwari and Dr. Pragyesh Nath Tripathi

Advanced Trends in Commerce and Management (Volume – 8) explores AI applications in retail to enhance customer experience and drive sales.
It examines Corporate Wellness Programs as strategic tools for improving employee well-being and organizational performance.
The volume highlights the role of digital transformation, personalization, and data-driven decision-making.
It also addresses implementation challenges, ethical concerns, and best practices in adopting emerging business technologies.

About this book

Advanced Trends in Commerce and Management (Volume - 8), edited by Dr. Anamika Tiwari and Dr. Pragyesh Nath Tripathi, explores the integration of AI in retail for enhancing in-store customer experience and examines Corporate Wellness Programs as strategic tools for employee well-being. The book offers insights into digital transformation, personalization, and ethical challenges, making it valuable for professionals and researchers alike.