Please wait...

Publish Book and Book Chapter

Cover All Subjects



Business Management: A New Paradigm (Volume - 2)

Business Management: A New Paradigm (Volume -2)
₹ 340
Chief Editor: Dr. B. Subha
Publication Year: 2021
ISBN: 978-93-5834-982-5
Language: English
Pages: 86
No. of Chapters: 6
Access This Book
eBook
₹ 340
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever

Overview

Chief Editor: Dr. B. Subha
  • Covers CRM evolution, gig economy, financial inclusion, and HR accounting.
  • Highlights Infosys case study, regression analysis, and women entrepreneurship.
  • Ideal for business researchers, economists, and future management professionals.

About this book

Business Management: A New Paradigm (Volume - 2), edited by Dr. B. Subha, brings together six insightful chapters that examine current issues and transformative trends in business, economics, and management studies. Topics explored include Human Resource Accounting at Infosys Ltd, the evolution and strategic application of Customer Relationship Management (CRM), the challenges faced by gig workers in digital transport platforms, financial exclusion in rural India due to low financial literacy, the statistical concept of autocorrelation in regression analysis, and the contributions of women entrepreneurs in overcoming structural barriers. The volume blends empirical analysis, case studies, and policy-oriented discussion to offer a comprehensive look at how management practices are evolving in the digital and inclusive economy era. This compilation serves as a valuable resource for students, faculty, researchers, and practitioners navigating the complexities of modern business environments.

Table of Contents (6 Chapters)

Purchase Chapters