Marketing stands at the basement of the framework of successful management. Any company cannot survive without the successful implementation of marketing functions. Thus, the traditional transactional approach of marketing became insufficient to achieve the marketing goals. This scenario necessitated the emergence of a new approach namely Relationship Marketing. Relationship marketing has a narrow focus on the customers & only on the marketing functions of the organisation concerned. On the other hand, customer relationship management focuses more widely on customers & on the entire functions connected with the values creation & delivery chain of the organisation concerned. The term Customer Relationship Management (CRM) was first coined in the mid-1990s. Customer Relationship Management in those days referred to the software used to help businesses manage their customer relationships. From sales force automation software (SFA) that focused on customer contact management to integrated knowledge management solutions, these were the early foundations of CRM.