The best aim to organizations for well achievement was made people would be happy for received the consumers’ value and they have a new energy for the future and sustainability life on the communities. The corporate should have a great vision and mission to guide all members and the stakeholders for long run organizations for moving forwards and always elevated the new life. Actually, the scientific pathways on market-based - research in management would help the leader to state the visions and missions also strategic planning and design for applied to the future for pursue the market- positions in global competitive advantage. The brand usage intent would conduct the market position with competitive advantage that could be bridge the right tract for the corporate for not making misguide in the heterogeneous industrial competitiveness and the customer brand engagement determined. This study was inquiry of fulfilment the research gap with the more resonance of the brand with halo effect then the brand equity. Furthermore, the research methods conducted with quantitative methods and design with descriptive correlation also used the confirmed strategy in structural equation modelling. The corporate should building best interaction within the compatible smart- computer user with digitalize platform.