Business Management: A New Paradigm (Volume - 3), edited by Dr. B. Subha, compiles six dynamic chapters addressing strategic, operational, and digital shifts in business and management practices. The volume explores global competition in higher education, labor retention strategies post-COVID-19, the rise of e-commerce in India, employee engagement in the banking sector, the role of specialized financial institutions in entrepreneurship, and an introductory guide to digital marketing. With insights drawn from empirical research and case studies, it offers pragmatic approaches for sustainable business transformation in a post-pandemic world. This book is an essential resource for students, researchers, and professionals seeking to understand emerging trends in organizational resilience, consumer behavior, fintech, and digital innovation within business ecosystems.