Digital marketing refers to the promotion of products or services through the use of digital technology, such as the Internet, mobile phones, display advertising, and any other digital medium. Since the 1990s and 2000s, the way digital marketing has evolved has transformed the game. The way companies and organisations use technology and digital marketing to advertise themselves. As digital platforms are more interwoven into marketing plans and everyday life and as individuals utilise digital gadgets instead of going to physical stores, digital marketing initiatives are becoming more widespread and effective. Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, ecommerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical discs, and games are all examples of digital marketing.