The purpose of the descriptive research study was to kneo the impact of digital media on puchase decisions of consumers. There are many social social networking sites like: YouTube, Twitter, Facebook and Instragram are influencing the consumer behaviour while they are purchsing the things through online. Therefore, the researcher want to know the impact of various social netwrking sites and media and its influence on purchase decision of consumers. Based on this on ecan understand clearly which social networking site and how it is influencing the consumer behaviour with respect to various demigraphicxal factors. In the research majoriyt of the respondents are belongs to youth category follwed by under graduates and post graduates and they opened that the Youtube and instagram impacted a lot on consumer behaviour of the respondent. Therefore, it is evident that the social netwrking sites are influencing a lot on consumer behaviour. The research it is original in nature and it is not been copied form nay sources and infact, it is a descriptive research design.