Business Management: A New Paradigm (Volume - 4), edited by Dr. B. Subha, presents five impactful chapters that explore contemporary themes in organizational behavior, consumer behavior, finance, and change leadership. Topics include group dynamics in organizations, the influence of digital media on consumer purchase decisions, employer branding and its effect on organizational commitment in the IT sector, mutual funds as retirement planning tools, and leadership approaches during organizational change. The volume bridges academic theory with practical relevance through data-backed studies, behavioral insights, and HR and financial analytics. Designed for management students, faculty, and professionals, this volume is a valuable resource for those seeking to understand how digital transformation, branding, and behavioral science are reshaping modern business practices and decision-making processes.