Over the last two decades, human resources (HR) professionals and businesses have been fascinated by employer branding. This is due to its practical commercial ramifications, as well as the fact that it is a significant predictor of many positive organizational outcomes. Businesses are increasingly attempting to engage their employees in order to generate employer commitment among them, due to severe industry rivalry and market saturation in recent times. One aspect that might help firms keep their employees engaged on the job is their employer brand. Employee engagement is crucial for service brands, such as banks, IT companies to provide better customer service and keep their employees motivated. An engaged staff is more dedicated to the company, which leads to a variety of positive business results. The goal of the project was to look at the impact of employer branding on employee engagement, which could lead to organizational commitment. Employee engagement was also investigated as a mediating factor in the five dimensions of employer brand and organizational commitment in this paper. Employee engagement is influenced by all five elements of employer brand, according to a regression analysis utilizing structural equation modelling (SEM). Employee engagement is also linked to organizational commitment in a good and meaningful way. Employee engagement partially mediates the relationship between employee engagement and organizational commitment, according to the mediation analysis.