CF’s can maximize nutrient use efficiency and are ultimately programmed to improve soil fertility. Hence, they fall under the category of environmental friendly fertilizers (Rao and Rahman, 2011)/marketing company. In short, customized fertilizers are multi-nutrient carriers facilitating the application of the complete range of plant nutrients in right proportion to suit the specific requirements of a crop during its stages of growth. They are unique and ready to use granulated fertilizers, formulated on sound scientific plant nutrition principles integrated with soil information, extensive laboratory studies and evaluated through field research. (Rakshit et al., 2012). CF’s can maximize nutrient use efficiency and are ultimately programmed to improve soil fertility. Hence, they fall under the category of environmental friendly fertilizers (Rao and Rahman, 2011). Customized fertilizer is to promote site specific nutrient management with a view to achieve the maximum fertilizer use efficiency of applied nutrient in a cost-effective manner. The customized fertilizer may include the combination of nutrients based on soil testing and requirement of crop and the formulation may be of primary, secondary and micro-nutrients. It is the time to provide incentives to farmers using 100% water soluble fertilizers in view of quality of produce, ready to use form in a balanced way to maintain soil health.