Advanced Trends in Commerce and Management (Volume - 4), edited by Dr. Anamika Tiwari, presents six well-researched chapters that investigate emerging trends across organizational behavior, consumer insights, financial tools, and sustainable business practices. The volume covers the impact of work-from-home practices on organizational commitment in IT firms, brand equity influences on consumer behavior using Himalaya products as a case study, the potential of reverse mortgage loans for senior citizens in India, and the effects of financial literacy on spending behavior among science students. It also explores health economics challenges in India and strategies for integrating Green Human Resource Management (GHRM) into sustainable business frameworks. Each chapter combines theoretical frameworks with real-world data, making this book a vital resource for commerce students, academics, policy experts, and professionals seeking to understand the shifting paradigms in modern business and management practices.