Advanced Trends in Commerce and Management (Volume - 6), edited by Dr. Anamika Tiwari and Dr. Pragyesh Nath Tripathi, features seven cutting-edge chapters that explore the evolving dynamics of modern business practices. Key topics include digital entrepreneurship and its challenges, financial risk management in the banking sector, diversity and inclusion in human resources, social entrepreneurship, HRM in tourism, the impact of artificial intelligence in financial planning, and women as endorsers in advertising. With real-world case studies, data-driven insights, and sector-specific analyses, this volume addresses both theoretical and practical aspects of commerce and management. Authored by academicians and industry professionals, the book is an invaluable resource for students, researchers, and business leaders navigating the complexities of the digital era, organizational transformation, and inclusive growth.