Business Management: A New Paradigm (Volume - 6), edited by Dr. B. Subha, presents eight research-driven chapters that explore the integration of innovation, digital transformation, and education in modern business strategies. The volume covers diverse themes including the relationship between innovation and entrepreneurship, student participation in the stock market, portfolio management and asset allocation, digital HR and marketing strategies, knowledge management in industry chains, pedagogical effectiveness of teaching methods, and rural marketing practices like pineapple cultivation in Assam. With contributions from experienced faculty and researchers, this volume blends theoretical frameworks with practical insights, offering valuable tools for academic institutions, business leaders, and policy developers aiming to align management education and practices with the demands of a dynamic, digital economy.